RECORDINGS TO PAST WEBINARS

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When the pandemic hit, admissions quickly pivoted to virtual tours. Today’s trends show fewer lead forms being filled and new prospects with much more information further along in the enrollment cycle. Hear from two seasoned marketing and admissions experts who predict the future of admissions as more automation. The shift is already happening, and schools relying solely on their reps booking appointments might be in trouble. 

In this webinar you’ll learn how to:

• How to pivot to more automation (and what that means)
• Why it is important to build rapport with your prospective students and how to do it
• How Gen Z is changing everything you thought you knew about admissions and enrolling

Admissions is a sales game, and often you'll hear "not right now" rather than "sign me up." This webinar will teach your admissions team how to handle the most common objections leads give that cause them not to enroll. 

In this webinar you’ll learn how to:

• Listen for cues to close the deal
• Respond to common objections
• Empower a lead to enroll sooner rather than later
• Increase your start rate once they enroll

Stop using testimonials the wrong way! They're probably sitting on your ABOUT page and that's about it. Let's get creative and have our former students share their story to connect with leads.

In this webinar you’ll learn:

• How to collect reviews from former students
• How to showcase your brand when connecting with your leads
• And how testimonials in admissions marketing can improve your conversion rate

The top Admissions teams swear by the magic of SMS texting. 

But leads are harder and harder to get on the phone …is it still as effective for students? And what’s your texting strategy?

In this webinar, we'll:

• Show you the how the best teams are using SMS texting.
• Discuss things your Admission reps should never say in an SMS.
• And teach your teams how to create a super successful texting strategy.

Prior to the pandemic, it was hard enough getting people to show up to an open house.

Now that we’re in the thick of the “new normal,” how in the world do you create events for today’s lead?

In this LeadSquared webinar, Jenn Lyles & Sarah Holmes both seasoned enrollment consultants discussed:

• New ways to create amazing open-houses virtually.
• Case studies that show on-the-spot online enrollments
• And unique ways to market your event and attract a big audience

Higher-Ed Institutes are stuck with an outdated mentality that more leads immediately equals more enrollments. This is not the case anymore, and we’re going to prove it to you! In this Webinar, find out from an award-winning admissions and marketing duo what data you should be looking at to improve your enrollment conversions and increase your student population without increasing the number leads.

Jenn Lyles & Sarah Holmes, both seasoned enrollment consultants will: 

• Bust myths and show you how to look at data properly
• Layout marketing tips to increase the quality of leads you get
• And teach admissions hacks to onboard students faster

In this LeadSquared webinar, Jenn Lyles, award-winning marketing and lead generation consultant for vocational schools will discuss tangible takeaways to implement immediately so you don’t fall behind during the COVID-19 crisis.

What you give your lead is just as important as what you say to them. We'll be discussing your welcome packet, event material and all things related to admissions collateral that you give leads. Learn best practices, inexpensive ways to create professional looking items and a new idea that hardly anyone is doing.

Reports should be able to tell you where you pain points and opportunities are. But what ones should you be looking at weekly versus monthly or quarterly? We'll break down the top reports to pull for admissions and marketing ... and why numbers matter so much.

Reduce your marketing spend and find my best hacks for running your marketing department on a budget. There are some cool websites and apps out there schools need to be taking advantage of!

This masterclass will give you a 30,000 foot view of lead generation in higher education. Hear from an expert marketing guru and digital marketing firm and find out their best practices for growing lead flow.